The Radio Network Launches New Station in Auckland
TRN's newest brand, Cool Blue 96.1FM launches 4pm Friday 26th January 2001. Cool Blue has been expressly developed as a music station aimed at Aucklanders 25+ and features an eclectic music mix based around jazz, blues, lounge and local sounds. Cool Blue will carry a limited commercial content, very little comment. Cool Blue is unashamedly top end - it seeks a sophisticated audience and will reward them with cool music from around the world, 24 hours a day.
Cool Blue's opportunity is to attract the 'media hard to gets', those that have abandoned commercial radio and those unsatisfied with non-commercial options.
